Logos That Use Negative Space

Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect and is a great way to add an impressive style to a logo. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. By breaking up areas of solid color with negative, or white spaces a designer can ‘hide’ images, outline typography or create the illusion of shapes and objects.


Guild Of Food Writers

The Guild of Food Writer’s logo is a simple design incorporating the two ssential aspects of the organisation: the nib of a pen representing members’ as writers and a spoon in the negative space signalling food as their subject matter.
The guild is a professional association linking food writers and broadcasters in the United Kingdom.

Egg 'n' Spoon

This logo is for a courier service whos tagline is, ‘Speed with Care’. The egg and spoon design created by the negative space within the letter 'e' acts as a metaphor for this ambition.

Fed-Ex

The Fed-Ex is recognised internationally. The text logo, in which the ‘Fed’ is always purple, the ‘Ex’ is a different colour for each of the service’s divisional units and grey for overall corporate use, has a ‘hidden’ arrow shape in the negative space between the letters E and X, representing travel and freight.

USA Network

USA Network is a cable network owned by NBC, which also has a strong brand represented by its logo. The letter S is formed from the negative space between the U and A.

Ryan Biggs

Ryan-Biggs Associates is an American structural engineering consultancy. The elegant letterform logo cleverly uses negative space to shape the initials of the company.

My Fonts

At first glance, this logo may look not so impressive. But on closer inspection you will see that the letters ‘My’ create the shape of a Human Hand.

E.C. Engineering

This logo symbolizes the rudimentary tool used in Engineering through the clever use of negative space to depict a spanner.


ED's Electric


ED’s Electric Company’s logo uses a mixture of the letters E and D to give the illusion of a Power Plug.


Treacy Shoes



The shoe cleverly hidden between the company initials conveys the company message in a very stylish and interesting way.


Down



In this logo the two arrows signify the meaning of the name ‘DOWN’ and also uses the negative space to hide the letter ‘W’.