Wednesday, 21 April 2010

Cool & Clever Advertisements

This ad for Frontline, in Indonesia, has taken interactivity and creepy-crawliness to a new level. When this massive ‘floor sticker’ in an Jakarta shopping center is viewed from above, the people look like fleas.

This creative outdoor advertisement was created by Bic for their razors. The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. The only draw back is the constant trimming of the lawn.


To promote Wella Koleston HairCare Naturals hair colourant, this creative piece of outdoor advertising was created, where the woman's hair, die cut out of the billboard, allows the colour variations of day and night shine through.


To raise awareness around World First Aid Day, life size realistic decals of a person were placed at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor.


This was a Christmas guerilla campaign, where huge cardboard boxes were left around Amsterdam promoting MINI.




This cancer awareness ad for the Peter MacCallum Cancer Centre uses the shadow cast by the sun to deliver it's message.

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